The RED ROPE strategy
POWER UP YOUR PERFORMANCE!
RED… what?
The RED ROPE is your red thread to LinkedIn success - a holistic strategy that uses the social network to generate new business opportunities.
With the carefully thought-out RED ROPE strategy, we support companies in profitably utilizing the versatile possibilities of LinkedIn in the areas of
branding
analysis
recruiting
selling
and perfecting their corporate image.
How many strands are you currently pulling on?
Management, sales, marketing and HR - all players have individual ideas about what corporate success means and how it is achieved.
Do you know the views of your colleagues?
We regularly hear these statements from the individual divisions:
"We need more
and new customers, but I'm skeptical about
this social media sales.
Social-Media-Vertrieb.
And when I have to do that?”
“We need to generate more sales, improve our digital presence on LinkedIn and put our brand more in the spotlight, but I wonder who should do it.”
“We need specialists, but we can't currently fill them via our job advertisements on social media.”
“We have good impressions on our content, but hardly any engagement. We need more advertising budget and LinkedIn expertise.”
The Goal
The Goal
Pulling together
INTERDISCIPLINARY COOPERATION
Through the close integration of management, sales, marketing and HR, we create a common basis that enables each area to contribute its strengths and wishes in a targeted manner.
DATA-DRIVEN DECISIONS
Our strategy is based on detailed analyses and KPIs, so that all decisions are transparent and data-driven.
FLEXIBILITY AND ADAPTABILITY
The RED ROPE strategy is individually tailored to the specific needs of your company. Through continuous evaluations, we optimize the measures so that you always remain flexible.
CELEBRATING SUCCESSES TOGETHER
In our regular meetings, we share all successes, big and small. This promotes team spirit and motivates all employees.
The strategy in detail
The RED ROPE strategy promotes holistic cooperation between management, sales, marketing and HR.
The strategic, step-by-step approach creates optimal interlinking and cooperation to generate leads and applicants - so all players pull together on the “red thread” of success.
First, we create the basis for a professional understanding of the LinkedIn platform.
We dive deeper and specify your target group in a way you have never done before.
Now it's getting practical:
We set up the LinkedIn profiles and plan, create and publish targeted content.
At the same time, we launch your sophisticated social selling strategy.
We use these measures to collect qualified leads, which managed in the CRM.
Eine Marke von:
download Guideline
Sign up and receive an e-mail with our LinkedIn strategy
use power performance now!
Visibility increase , Leadgeneration &
Employee recruitment with our
RED ROPE strategy!
Michael Schreck
Head of Social Media Consulting & Data Analyst
The components of LinkedIn
Social Selling
Social selling on LinkedIn enables salespeople to build customer relationships and generate sales. It requires high quality profiles, ethical behavior and clear objectives.
LinkedIn Workshops
Educate your employees and optimize your LinkedIn profile with our workshops and training courses. All individually tailored to your company.
Social Recruiting
Social recruiting uses social networks to find qualified applicants. Broad applicant pool, direct approach, employer branding & low costs.
Community Management
Our community management supports you on LinkedIn to create relevant content, moderate discussions and build relationships with the brand.
English 
Deutsch